A New Look

An amazing non-profit like Until Justice Data Partners deserves an amazing brand look to match. When we were given the opportunity to refresh Until Justice, previously known as Data for Justice, we were immediately excited. This project involved the entire design process. We researched, studied, and learned what other data non-profits were doing. We sketched, took notes, and imagined what we envisioned for the new design.

The project objective was; To increase funding, improve community outreach, and attract collaborators to Until Justice Data Partners by developing a fresh online presence that attracts an inclusive audience.

Monica Unseld, the founder of Until Justice, made it very clear that the non-profit needed to be above all else, inclusive and accessible to all audiences. In addition, some more tone words we used to guide our design were; welcoming, friendly, progressive, community, and youthful.

We created an entirely new visual identity for Until Justice Data Partners which included: website, logo & brand elements, social media templates and posts, and additional print materials such as letterhead, envelopes, and business cards.

We were inspired by the previous logo. We really liked the way the logo represented some of the non-profits tone words like diversity, community, and strength. We also ended up pulling some of the colors from this logo.

This logo, however, did not function as best it could for Until Justice Data Partners. It is hard to scale and with the new name change, it was time for a refresh.

The new Until Justice Data Partners logo is an abstract and modern approach to portraying data and justice in one. The logo lockup features an icon and a word mark which is made from a custom made typeface just for Until Justice.

Here a breakdown of the logo icon and the meaning built into it.

After we defined the logo, we were able to draw inspiration and create many more assets to enhance the Until Justice Data Partners brand. The team worked together to create imagery, patterns, a typeface, and more.

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